Social business by design transformative social media strategies for the connected company /

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to clos...

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Detalles Bibliográficos

Autor Principal:	Hinchcliffe, Dion
Autor Corporativo:	ebrary, Inc
Outros autores:	Kim, Peter, 1974-
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	San Francisco : Jossey-Bass, 2012.
Edición:	1st ed.
Subjects:	Social media > Marketing. Strategic planning. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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