Pharmaceutical lifecycle management making the most of each and every brand /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002062142.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 111004s2012 njuad s 001 0 eng d | ||
| 010 | |z 2011041435 | ||
| 020 | |z 9780470487532 (cloth) | ||
| 020 | |z 9781118266793 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10558697 | ||
| 035 | |a (OCoLC)797824835 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a RS100 |b .E45 2012eb |
| 082 | 0 | 4 | |a 338.4/76153 |2 23 |
| 100 | 1 | |a Ellery, Tony. | |
| 245 | 1 | 0 | |a Pharmaceutical lifecycle management |h [electronic resource] : |b making the most of each and every brand / |c Tony Ellery, Neal Hansen. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2012. | ||
| 300 | |a xxii, 389 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Pharmaceutical industry |x Economic aspects. | |
| 650 | 0 | |a Drug approval |x Economic aspects. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Hansen, Neal. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10558697 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 137619 |d 137619 | ||