Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002062111.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120423s2012 gw a sb 000 0 eng d | ||
| 020 | |z 9783842872820 | ||
| 020 | |z 9783842822825 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10553089 | ||
| 035 | |a (OCoLC)794490207 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.12615 |b .G46 2012eb |
| 100 | 1 | |a Gentner, Friedrich. | |
| 245 | 1 | 0 | |a Neuromarketing in the B-to-B-sector |h [electronic resource] : |b importance, potential and its implications for brand management / |c Friedrich Gentner. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2012. | ||
| 300 | |a v, 67 p. : |b ill. | ||
| 500 | |a Title from cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Neuromarketing. | |
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10553089 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 136733 |d 136733 | ||