The rhetoric of soft power public diplomacy in global contexts /

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Bibliographic Details
Main Author: Hayden, Craig, 1972-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Lanham, Md. : Lexington Books, 2012.
Series:Lexington studies in political communication.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • Evaluating soft power: toward a comparative framework
  • Japan: culture, pop culture, and the national brand
  • Venezuela: Telesur and the artillery of ideas
  • China: cultivating a global soft power
  • United States of America: public diplomacy 2.0 and 21st century statecraft
  • Conclusion.