Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | 0000145525 | ||
| 005 | 20171002061959.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120309s2012 njua s 001 0 eng d | ||
| 020 | |z 9781118167465 | ||
| 020 | |z 9781118226339 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10531498 | ||
| 035 | |a (OCoLC)785779944 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a PN1992.55 |b .P76 2012eb |
| 100 | 1 | |a Proulx, Mike. | |
| 245 | 1 | 0 | |a Social TV |h [electronic resource] : |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / |c Mike Proulx, Stacey Shepatin. |
| 246 | 3 | |a Social television | |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a xvi, 272 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Television programs |x Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Television programs |x Social aspects. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Shepatin, Stacey. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10531498 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 134674 |d 134674 | ||