Ground wars personalized communication in political campaigns /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Princeton :
Princeton University Press,
2012.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- Prologue: welcome to the campaigns
- Personalized political communication in American campaigns
- The ground war enters the twenty-first century
- Contacting voters at home
- Organizing campaign assemblages
- Targeting voters for personal contacts
- Always fighting the same ground war?.