Strategy in advertising.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harcourt, Brace & World,
[1967]
|
| Series: | The Harbrace series in business and economics
|
| Subjects: | |
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| 008 | 790405s1967 nyua b 00000 eng | ||
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| 100 | 1 | 0 | |a Bogart, Leo. |
| 245 | 1 | 0 | |a Strategy in advertising. |
| 260 | 0 | |a New York : |b Harcourt, Brace & World, |c [1967] | |
| 300 | |a ix, 336 p. : |b illus. ; |c 24 cm. | ||
| 490 | 0 | |a The Harbrace series in business and economics | |
| 504 | |a "Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes. | ||
| 650 | 0 | |a Advertising. | |
| 908 | |a 060628 | ||
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