Sun Tzu and the art of business six strategic principles for managers /

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Bibliografische gegevens
Hoofdauteur: McNeilly, Mark
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York : Oxford University Press, 2012.
Editie:Rev. ed.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Win all without fighting: capturing your market without destroying it
  • Avoid strength, attack weakness: striking where they least expect it
  • Deception and foreknowledge: maximizing the power of market information
  • Speed and preparation: moving swiftly to overcome your competitors
  • Shape your opponent: employing strategy to master the competition
  • Character-based leadership: providing effective leadership in turbulent times
  • Putting the art of business into practice.