Innovation, product development and commercialization case studies and key practices for market leadership /
Sparad:
| Huvudupphovsman: | |
|---|---|
| Institutionell upphovsman: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
Ft. Lauderdale, Fla. :
J. Ross Pub.,
c2007.
|
| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
Innehållsförteckning:
- High technology--strategic context
- Product development strategies
- Marketing management
- Product platform and knowledge integration
- The product development process
- Excellence in design and product reliability
- Flawless execution and global resources management
- Project management in product development
- Best practices for product development managers
- Managing product and technology portfolios for shareholder value
- Appendix : semiconductor manufacturing process equipment
- Index.