Innovation, product development and commercialization case studies and key practices for market leadership /

Guardat en:
Dades bibliogràfiques
Autor principal: Rafinejad, Dariush, 1943-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Ft. Lauderdale, Fla. : J. Ross Pub., c2007.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • High technology--strategic context
  • Product development strategies
  • Marketing management
  • Product platform and knowledge integration
  • The product development process
  • Excellence in design and product reliability
  • Flawless execution and global resources management
  • Project management in product development
  • Best practices for product development managers
  • Managing product and technology portfolios for shareholder value
  • Appendix : semiconductor manufacturing process equipment
  • Index.