Luxury China market opportunities and potential /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hoboken, N.J. :
John Wiley & Sons (Asia),
2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 100308s2010 si ab sb 001 0 eng d | ||
| 010 | |z 2010277379 | ||
| 020 | |z 0470823410 | ||
| 020 | |z 9780470823415 | ||
| 020 | |z 9781118181607 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10510232 | ||
| 035 | |a (OCoLC)775360857 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
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| 050 | 1 | 4 | |a HF5415.33.C6 |b C48 2010eb |
| 082 | 0 | 4 | |a 658.800951 |2 22 |
| 100 | 1 | |a Chevalier, Michel, |d 1943- | |
| 245 | 1 | 0 | |a Luxury China |h [electronic resource] : |b market opportunities and potential / |c Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. |
| 260 | |a Singapore ; |a Hoboken, N.J. : |b John Wiley & Sons (Asia), |c 2010. | ||
| 300 | |a xvii, 251 p. : |b ill., map. | ||
| 504 | |a Includes bibliographic references (p. [241]-243) and index. | ||
| 505 | 0 | |a Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior |z China. | |
| 650 | 0 | |a Consumer behavior |z China |v Case studies. | |
| 650 | 0 | |a Luxury. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Lu, Pierre Xiao. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10510232 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 130850 |d 130850 | ||