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Bibliographic Details
Main Author: Burstiner, Irving
Format: Book
Language:English
Published: Homewood, IL : Irwin, c1991.
Edition:2nd ed.
Series:The Irwin series in marketing
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Description
Physical Description:xxix, 770 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:025608792X