Destination marketing and management theories and applications /
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge :
CAB International,
c2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 101213s2011 maua sb 001 0 eng d | ||
| 010 | |z 2010050329 | ||
| 020 | |z 9781845937621 (permanent paper) | ||
| 020 | |z 9781845937003 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10500307 | ||
| 035 | |a (OCoLC)750427886 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a G155.A1 |b D4779 2011eb |
| 082 | 0 | 4 | |a 910.68/8 |2 22 |
| 245 | 0 | 0 | |a Destination marketing and management |h [electronic resource] : |b theories and applications / |c edited by Youcheng Wang and Abraham Pizam. |
| 260 | |a Cambridge : |b CAB International, |c c2011. | ||
| 300 | |a x, 370 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 0 | |a Tourism |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Wang, Youcheng. | |
| 700 | 1 | |a Pizam, Abraham. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10500307 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 129401 |d 129401 | ||