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Black social dance in television advertising an analytical history /

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a cultu...

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Kaydedildi:
Yazar: Huntington, Carla Stalling, 1961-
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Jefferson, N.C. : McFarland & Co., 2011.
Konular:
African American dance > History.
African Americans > Social life and customs.
Dance > Social aspects > United States > History.
Dance > Anthropological aspects > United States > History.
Television advertising > Social aspects > United States.
Popular culture > United States > History.
United States > Civilization > African American influences.
Electronic books.
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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Özet:"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.
Fiziksel Özellikler:ix, 190 p. : ill.
Bibliyografya:Includes bibliographical references and index.

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