The brutal truth about Asian branding and how to break the vicious cycle
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Wiley,
2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 110512s2011 si a sb 001 0 eng d | ||
| 010 | |z 2011380134 | ||
| 020 | |z 9780470826478 (hbk.) | ||
| 020 | |z 0470826479 (hbk.) | ||
| 020 | |z 9780470826485 (Mobi) | ||
| 020 | |z 9780470826508 (ePub) | ||
| 020 | |z 9780470826492 (e-book) | ||
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| 035 | |a (OCoLC)742333116 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a a------ | ||
| 050 | 1 | 4 | |a HD69.B7 |b B24 2011eb |
| 082 | 0 | 4 | |a 658.827095 |2 22 |
| 100 | 1 | |a Baladi, Joseph. | |
| 245 | 1 | 4 | |a The brutal truth about Asian branding and how to break the vicious cycle |h [electronic resource] / |c Joseph Baladi. |
| 260 | |a Singapore : |b Wiley, |c 2011. | ||
| 300 | |a viii, 280 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |z Asia. | |
| 650 | 0 | |a Branding (Marketing) |z Asia. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10484882 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 126617 |d 126617 | ||