Pricing and revenue optimization
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| Glavni autor: | |
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| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Stanford, Calif. :
Stanford Business Books,
2005.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Sadržaj:
- Background and introduction
- Introduction to pricing and revenue optimization
- Basic price optimization
- Price differentiation
- Pricing with constrained supply
- Revenue management
- Capacity allocation
- Network management
- Overbooking
- Markdown management
- Customized pricing
- Pro and customer acceptance.