Audience evolution new technologies and the transformation of media audiences /

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Bibliographic Details
Main Author: Napoli, Philip M.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : Columbia University Press, 2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  2010023906 
020 |z 9780231150347 (cloth : alk. paper) 
020 |z 9780231150354 (pbk. : alk. paper) 
020 |z 9780231520942 (e-book) 
035 |a (CaPaEBR)ebr10471997 
035 |a (OCoLC)775860127 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a P96.A83  |b N35 2011eb 
082 0 4 |a 302.23  |2 22 
100 1 |a Napoli, Philip M. 
245 1 0 |a Audience evolution  |h [electronic resource] :  |b new technologies and the transformation of media audiences /  |c Philip M. Napoli. 
260 |a New York :  |b Columbia University Press,  |c 2011. 
300 |a xiii, 248 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Mass media  |x Audiences. 
650 0 |a Digital media  |x Technological innovations. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10471997  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 123756  |d 123756