Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| Autor principal: | |
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| Autor Corporativo: | |
| Outros Autores: | , |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Chicago :
American Library Association,
2010.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.