Corporate reputation managing opportunities and threats /

Corporate reputation managing opportunities and threats /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format: Electronic eBook
Language:English
Published: Farnham, England ; Burlington, Vt. : Gower, c2011.
Subjects:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:xvi, 338 p. : ill.

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