Successfully marketing clinical trial results winning in the healthcare business /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, Vt. :
Gower,
2006.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- 1. Personal goals and objectives
- 2. Analyzing the market and devising a strategy
- 3. Developing your content
- 4. Winning attention
- 5. Making the best use of language
- 6. Design : choosing style
- 7. Design : layout
- 8. Designing diagrams and charts
- 9. Devising direct mail that gets good responses
- 10. Using images and illustrations
- 11. Creating emotional impact
- 12. Improving your branding skills
- 13. Adapting to a professional role
- 14. Becoming more resourceful
- 15. Marketing internally
- 16. Communicationg externally
- 17. Maximizing your impact
- 18. Mobilizing external support
- 19. Developing the project strategy
- 20. Implementing the project
- 21. Becoming a project leader
- 22. Action.