The message matters the economy and presidential campaigns /
Guardat en:
| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Princeton, N.J. :
Princeton University Press,
c2009.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
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Taula de continguts:
- Presidential campaigns
- How and why campaigns matter
- Context matters : a campaign typology
- The media disconnect : media and candidate messages
- The message matters : candidate-level tests of the theory
- The message matters : microlevel tests of the theory
- Candidates creating context.