The message matters the economy and presidential campaigns /

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Bibliografiske detaljer
Hovedforfatter: Vavreck, Lynn, 1968-
Institution som forfatter: ebrary, Inc
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Princeton, N.J. : Princeton University Press, c2009.
Fag:
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Indholdsfortegnelse:
  • Presidential campaigns
  • How and why campaigns matter
  • Context matters : a campaign typology
  • The media disconnect : media and candidate messages
  • The message matters : candidate-level tests of the theory
  • The message matters : microlevel tests of the theory
  • Candidates creating context.