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The message matters the economy and presidential campaigns /

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Guardado en:
Autor principal: Vavreck, Lynn, 1968-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Princeton, N.J. : Princeton University Press, c2009.
Materias:
Presidents > United States > Election.
Political campaigns > United States.
Public opinion > United States.
United States > Economic conditions > Public opinion.
United States > Politics and government.
Electronic books.
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • Presidential campaigns
  • How and why campaigns matter
  • Context matters : a campaign typology
  • The media disconnect : media and candidate messages
  • The message matters : candidate-level tests of the theory
  • The message matters : microlevel tests of the theory
  • Candidates creating context.

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