The great American blow-up puffery in advertising and selling /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Madison, Wis. :
University of Wisconsin Press,
c1996.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 960410s1996 wiu sb 001 0 eng d | ||
| 010 | |z 96008273 | ||
| 020 | |z 0299152502 (cloth : alk. paper) | ||
| 020 | |z 0299152545 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10415790 | ||
| 035 | |a (OCoLC)669499136 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a n-us--- | ||
| 050 | 1 | 4 | |a HF5813.U6 |b P68 1996eb |
| 082 | 0 | 4 | |a 659.1 |2 20 |
| 100 | 1 | |a Preston, Ivan L., |d 1931- | |
| 245 | 1 | 4 | |a The great American blow-up |h [electronic resource] : |b puffery in advertising and selling / |c Ivan L. Preston. |
| 250 | |a Rev. ed. | ||
| 260 | |a Madison, Wis. : |b University of Wisconsin Press, |c c1996. | ||
| 300 | |a viii, 243 p. | ||
| 504 | |a Includes bibliographical references (p. 197-227) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |z United States. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Advertising laws |z United States. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10415790 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 114765 |d 114765 | ||