Marketing research
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Mumbai [India] :
Himalaya Pub. House,
2009.
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| Izdanje: | Rev. ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- pt. 1. Introduction, nature and scope of marketing research
- pt. 2. Methods of collecting data
- pt. 3. Research process & analysis
- pt. 4. Information and applications of marketing research
- pt. 5. Cases.