Marketing research
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Mumbai [India] :
Himalaya Pub. House,
2009.
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| Edición: | Rev. ed. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- pt. 1. Introduction, nature and scope of marketing research
- pt. 2. Methods of collecting data
- pt. 3. Research process & analysis
- pt. 4. Information and applications of marketing research
- pt. 5. Cases.