Marketing research
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2009.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 035 | |a (CaPaEBR)ebr10415128 | ||
| 035 | |a (OCoLC)680269495 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.2 |b .N35 2009eb |
| 100 | 1 | |a Nair, Suja R. | |
| 245 | 1 | 0 | |a Marketing research |h [electronic resource] / |c Suja R. Nair. |
| 250 | |a Rev. ed. | ||
| 260 | |a Mumbai [India] : |b Himalaya Pub. House, |c 2009. | ||
| 300 | |a 276 p. : |b ill. | ||
| 504 | |a Includes bibliographical references. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10415128 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 114544 |d 114544 | ||