Perspectives on social media marketing the agency perspective/the brand perspective /

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Bibliographic Details
Main Author: Agresta, Stephanie
Corporate Author: ebrary, Inc
Other Authors: Bough, B. Bonin
Format: Electronic eBook
Language:English
Published: Boston, MA : Course Technology, c2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9781435456525 
035 |a (CaPaEBR)ebr10412049 
035 |a (OCoLC)704516487 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5414  |b .A47 2011eb 
100 1 |a Agresta, Stephanie. 
245 1 0 |a Perspectives on social media marketing  |h [electronic resource] :  |b the agency perspective/the brand perspective /  |c Stephanie Agresta, B. Bonin Bough. 
260 |a Boston, MA :  |b Course Technology,  |c c2011. 
300 |a xx, 278 p. 
500 |a Includes index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2010.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Social media  |x Marketing. 
650 0 |a Social marketing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Bough, B. Bonin. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10412049  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 114225  |d 114225