Street-smart advertising how to win the battle of the buzz /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Lanham, Md. :
Rowman & Littlefield Publishers,
2010.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- Rev up your thinking with creative stimulation
- Play with typography's multiple personalities
- Ebrace type as a design element
- Master the design elements
- Connect with your audience through powerful writing
- Spark the creative process for focused campaign strategies
- Take charge of the design principles
- Explore the power of color psychology
- Discover exciting, strategy-based ads and campaigns
- Learn the latest through inventive case studies with impressive results
- See which self-promotions really work
- Be inspired by creative tips from conceptual thinkers.