In defense of negativity attack ads in presidential campaigns /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
University of Chicago Press,
2006.
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| Series: | Studies in communication, media, and public opinion.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 016 | 7 | |z 013403704 |2 Uk | |
| 020 | |z 0226284980 (cloth : alk. paper) | ||
| 020 | |z 0226284999 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10381172 | ||
| 035 | |a (OCoLC)615629416 | ||
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| 050 | 1 | 4 | |a JK2281 |b .G44 2006eb |
| 082 | 0 | 4 | |a 324.7/3/0973 |2 22 |
| 100 | 1 | |a Geer, John Gray. | |
| 245 | 1 | 0 | |a In defense of negativity |h [electronic resource] : |b attack ads in presidential campaigns / |c John. G. Geer. |
| 260 | |a Chicago : |b University of Chicago Press, |c 2006. | ||
| 300 | |a xvii, 201 p. : |b ill. | ||
| 490 | 1 | |a Studies in communication, media, and public opinion | |
| 504 | |a Includes bibliographical references (p. [185]-194) and index. | ||
| 505 | 0 | |a The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Campaign management |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Presidents |z United States |x Election |x History. | |
| 650 | 0 | |a Negativism. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Studies in communication, media, and public opinion. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10381172 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 109578 |d 109578 | ||