Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley Pub., Inc.,
2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 100601s2010 njua ss 001 0 eng d | ||
| 010 | |z 2009943642 | ||
| 020 | |z 9780470578315 | ||
| 020 | |z 9780470769942 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10381031 | ||
| 035 | |a (OCoLC)609862530 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a TK5105.885.G66 |b T66 2010eb |
| 100 | 1 | |a Tonkin, Sebastian. | |
| 245 | 1 | 0 | |a Performance marketing with Google Analytics |h [electronic resource] : |b strategies and techniques for maximizing online ROI / |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. |
| 260 | |a Hoboken, N.J. : |b Wiley Pub., Inc., |c 2010. | ||
| 300 | |a xxiii, 427 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 630 | 0 | 0 | |a Google Analytics. |
| 650 | 0 | |a Internet searching |x Statistical services. | |
| 650 | 0 | |a Web usage mining |x Computer programs. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Whitmore, Caleb. | |
| 700 | 1 | |a Cutroni, Justin. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10381031 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 109521 |d 109521 | ||