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Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /

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Main Author: Tonkin, Sebastian
Corporate Author: ebrary, Inc
Other Authors: Whitmore, Caleb, Cutroni, Justin
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley Pub., Inc., 2010.
Subjects:
Google Analytics.
Internet searching > Statistical services.
Web usage mining > Computer programs.
Internet users > Statistics > Data processing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9780470578315 
020 |z 9780470769942 (e-book) 
035 |a (CaPaEBR)ebr10381031 
035 |a (OCoLC)609862530 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a TK5105.885.G66  |b T66 2010eb 
100 1 |a Tonkin, Sebastian. 
245 1 0 |a Performance marketing with Google Analytics  |h [electronic resource] :  |b strategies and techniques for maximizing online ROI /  |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. 
260 |a Hoboken, N.J. :  |b Wiley Pub., Inc.,  |c 2010. 
300 |a xxiii, 427 p. :  |b ill. 
500 |a Includes index. 
505 0 |a pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2010.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
630 0 0 |a Google Analytics. 
650 0 |a Internet searching  |x Statistical services. 
650 0 |a Web usage mining  |x Computer programs. 
650 0 |a Internet users  |x Statistics  |x Data processing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Whitmore, Caleb. 
700 1 |a Cutroni, Justin. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10381031  |z An electronic book accessible through the World Wide Web; click to view 
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