Squeezed what you don't know about orange juice /
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| Autore principale: | |
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| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New Haven :
Yale University Press,
c2009.
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| Serie: | Yale agrarian studies.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- The seeds of Florida's sunshine tree
- The twentieth-century squeeze
- The power of promotion
- Introducing the FDA standard of identity
- Capturing the interest of the orange juice consumer
- Regulating knowledge: the case of pasteurized orange juice
- Regulating misleading orange juice labeling
- Regulating content
- Regulating the essence of orange juice
- Processed orange juice hits Florida
- NFC orange juice pours into the nation
- The orange juice wars
- Fabricating fresh
- Moving beyond the standard of identity
- Pleasing Mrs. Smith
- Where to?
- Orange juice speaks volumes
- The right fight.