All-out for victory! magazine advertising and the World War II home front /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waltham, Mass. : Hanover [N.H.] :
Brandeis University Press ; Published by University Press of New England,
c2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 090102s2009 maua sb 001 0 eng | ||
| 010 | |z 2008055182 | ||
| 020 | |z 9781584657682 (cloth : alk. paper) | ||
| 020 | |z 1584657685 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10319037 | ||
| 035 | |a (OCoLC)646815634 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a n-us--- | ||
| 050 | 1 | 4 | |a HF6105.U5 |b J66 2009eb |
| 082 | 0 | 4 | |a 940.53/1 |2 22 |
| 100 | 1 | |a Jones, John Bush. | |
| 245 | 1 | 0 | |a All-out for victory! |h [electronic resource] : |b magazine advertising and the World War II home front / |c John Bush Jones. |
| 260 | |a Waltham, Mass. : |b Brandeis University Press ; |a Hanover [N.H.] : |b Published by University Press of New England, |c c2009. | ||
| 300 | |a xi, 314 p. : |b ill. (some col.). | ||
| 504 | |a Includes bibliographical references (p. [297]-298) and index. | ||
| 505 | 0 | |a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising, Magazine |z United States |x History |y 20th century. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10319037 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 101427 |d 101427 | ||