Brand new China advertising, media, and commercial culture /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Mass. :
Harvard University Press,
2008.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Local content
- Positioning the new modern girl
- The synergy buzz and JV brands
- Storytelling and corporate branding
- Bourgeois bohemians in China?
- Hello Moto: youth culture and music marketing
- CCTV and advertising media.