Recruitment advertising as an instrument of employer branding : a linguistic perspective /

Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)

Advertising media planning : a brand management approach /
著者:: Kelley, Larry D.
出版事項: (2015)

Breakthrough nonprofit branding seven principles for powering extraordinary results /
出版事項: (2011)

Employer brand management : practical lessons from the world's leading employers /
著者:: Mosley, Richard, 1964-
出版事項: (2014)

Brand new China advertising, media, and commercial culture /
著者:: Wang, Jing, 1950-
出版事項: (2008)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
著者:: Davis, Robert, 1967-
出版事項: (2015)

The challenges facing brand managers today
出版事項: (2012)

Brand new brand thinking brought to life by 11 experts who do /
出版事項: (2002)

Brand advocates turning enthusiastic customers into a powerful marketing force /
著者:: Fuggetta, Rob
出版事項: (2012)

A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)

Tracking advertising and monitoring brands /
著者:: McDonald, Colin
出版事項: (2000)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Storyscaping : stop creating ads, start creating worlds /
著者:: Legorburu, Gaston
出版事項: (2014)

You are the brand
著者:: Adubato, Steve
出版事項: (2011)

Brands and branding
出版事項: (2003)

What's in a name? advertising and the concept of brands /
著者:: Jones, John Philip
出版事項: (2003)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Igniting the brand strategies that have shot brands to success /
著者:: Cahill, Jonathan
出版事項: (2008)

In search of the obvious the antidote for today's marketing mess /
著者:: Trout, Jack
出版事項: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

Basics of branding : a practical guide for managers /
著者:: Gronlund, Jay
出版事項: (2013)

Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)

Brand, identity and corporate reputation /
出版事項: (2015)

Creating a brand identity : a guide for designers /
著者:: Slade-Brooking, Catharine
出版事項: (2016)

Brand management
出版事項: (2008)

Handbook of brand semiotics /
出版事項: (2015)

Handbook of brand relationships
出版事項: (2009)

60-minute brand strategist the essential brand book for marketing professionals /
著者:: Mootee, Idris, 1958-
出版事項: (2013)

Integrated advertising, promotion & marketing communications /
著者:: Clow, Kenneth E.
出版事項: (2004)

What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)

The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)

Hospitality branding
著者:: Dev, Chekitan S. (Chekitan Singh), 1959-
出版事項: (2012)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Breakthrough branding : positioning your library to survive and thrive /
著者:: Walters, Suzanne, 等
出版事項: (2013)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
著者:: Mathieson, Rick
出版事項: (2010)