Recruitment advertising as an instrument of employer branding : a linguistic perspective /

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1. Verfasser: Łącka-Badura, Jolanta (Verfasst von)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015.
Schlagworte:
Online-Zugang:An electronic book accessible through the World Wide Web; click to view
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100 1 |a Łącka-Badura, Jolanta,  |e author. 
245 1 0 |a Recruitment advertising as an instrument of employer branding :  |b a linguistic perspective /  |c by Jolanta Lacka-Badura. 
264 1 |a Newcastle upon Tyne, England :  |b Cambridge Scholars Publishing,  |c 2015. 
264 4 |c ©2015 
300 |a 1 online resource (258 pages) :  |b illustrations, tables 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed June 16, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Help-wanted advertising. 
650 0 |a Branding (Marketing) 
650 0 |a Business communication. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Lacka-Badura, Jolanta.  |t Recruitment advertising as an instrument of employer branding : a linguistic perspective.  |d Newcastle upon Tyne, England : Cambridge Scholars Publishing, c2015  |h xviii, 238 pages  |z 9781443876544 
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