Managing the president's message : the White House communications operation /

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書誌詳細
第一著者: Kumar, Martha Joynt (著者)
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Baltimore : Johns Hopkins University Press, 2007.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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目次:
  • Creating an effective communications operation
  • The communications operation of President Bill Clinton
  • The communications operations of President George W. Bush
  • White House communications advisers
  • The press secretary to the President
  • The gaggle and the daily briefing
  • Presidential press conferences
  • Managing the message.