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Brand, identity and corporate reputation /

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Bibliografiske detaljer
Andre forfattere:	Lim, Ming (Editor), Machado, Joana Cesar (Editor), Iglesias, Oriol (Editor)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Serier:	Marketing Intelligence & Planning, Volume 33 Number 2
Fag:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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Brand, organizational identity and reputation in SMEs an overview /
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Brand anarchy managing corporate reputation /
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Trust the brand corporate reputation management in private banking /
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The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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