Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /

Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /

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Bibliographic Details
Other Authors: Demangeot, Catherine (Editor), Broderick, Amanda J. (Editor), Craig, C. Samuel (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, West Yorkshire, England] : Emerald, [2015]
Series:International Marketing Review, Volume 32 Number 2
Subjects:
Export marketing.
Marketing.
International business enterprises.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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