Rethinking prestige branding : secrets of the ueber-brands /

Shranjeno v:
Bibliografske podrobnosti
Main Authors: Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • Part 1. One rethinking prestige branding
  • Part 2. The seven secrets of ueber-brands.