Brand meaning management /

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书目详细资料
其他作者: MacInnis, Deborah J. (Editor), Park, C. Whan (Editor), Agarwal, Megha, 1982- (Contributor)
格式: 电子 电子书
语言:英语
出版: Bingley, England : Emerald, 2015.
版:First edition.
丛编:Review of Marketing Research, Volume 12
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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实物特征
Item Description:"Emerald Books"--Cover.
实物描述:1 online resource (338 pages).
参考书目:Includes bibliographical references.
ISBN:9781784419318 (e-book)
ISSN:1548-6435 ;
1548-6435