Cita APA (7a ed.)
Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Wiley.
Cita Chicago Style (17a ed.)
Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.
Cita MLA (9a ed.)
Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Wiley, 2015.
Precaución: Estas citas no son 100% exactas.