Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Wiley.
Lua i Stíl Chicago (17ú heag.)Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.
Lua MLA (9ú heag.)Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Wiley, 2015.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.