Brunner, F., & Rudolph, T. (2015). Toward cross-channel management: A comprehensive guide for retail firms. De Gruyter Oldenbourg.
Citação norma ChicagoBrunner, Felix, and Thomas Rudolph. Toward Cross-channel Management: A Comprehensive Guide for Retail Firms. Berlin, Germany: De Gruyter Oldenbourg, 2015.
Citação norma MLABrunner, Felix, and Thomas Rudolph. Toward Cross-channel Management: A Comprehensive Guide for Retail Firms. De Gruyter Oldenbourg, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.