The road to luxury : the evolution, markets and strategies of luxury brand management /
Sparad:
Huvudskapare: | Som, Ashok (Författare, medförfattare), Blanckaert, Christian (Författare, medförfattare) |
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Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Singapore :
Wiley,
2015.
|
Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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Liknande verk
-
Luxury retail management how the world's top brands provide quality product and service support /
av: Chevalier, Michel
Publicerad: (2012) -
Brand management and marketing of luxury goods /
av: Scholz, Lucie
Publicerad: (2014) -
Sustainable luxury and social entrepreneurship : stories from the pioneers /
av: Gardetti, Miguel Ángel, et al.
Publicerad: (2014) -
The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
av: Rambourg, Erwan
Publicerad: (2014) -
Living it up our love affair with luxury /
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Publicerad: (2002)