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The road to luxury : the evolution, markets and strategies of luxury brand management /

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Bibliográfalaš dieđut
Váldodahkkit:	Som, Ashok (Dahkki), Blanckaert, Christian (Dahkki)
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Singapore : Wiley, 2015.
Fáttát:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Luxury retail management how the world's top brands provide quality product and service support /
Dahkki: Chevalier, Michel
Almmustuhtton: (2012)

Brand management and marketing of luxury goods /
Dahkki: Scholz, Lucie
Almmustuhtton: (2014)

Sustainable luxury and social entrepreneurship : stories from the pioneers /
Dahkki: Gardetti, Miguel Ángel, et al.
Almmustuhtton: (2014)

The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
Dahkki: Rambourg, Erwan
Almmustuhtton: (2014)

Living it up our love affair with luxury /
Dahkki: Twitchell, James B., 1943-
Almmustuhtton: (2002)

Luxury China market opportunities and potential /
Dahkki: Chevalier, Michel, 1943-
Almmustuhtton: (2010)

Let them eat cake marketing luxury to the masses-as well as the classes /
Dahkki: Danziger, Pamela N.
Almmustuhtton: (2005)

Brands and branding
Almmustuhtton: (2003)

The business of brands
Dahkki: Miller, Jon, 1971-
Almmustuhtton: (2004)

Brand zero : the complete branding guide for start-ups /
Dahkki: Tai, Jacky
Almmustuhtton: (2014)

Connective branding building brand equity in a demanding world /
Dahkki: Fisher-Buttinger, Claudia
Almmustuhtton: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Dahkki: Taylor, David, 1964-
Almmustuhtton: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
Dahkki: Schaefer, Wolfgang, et al.
Almmustuhtton: (2015)

Brand meaning management /
Almmustuhtton: (2015)

Perspectives on branding
Dahkki: Miletsky, Jason I.
Almmustuhtton: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Almmustuhtton: (2012)

Encyclopaedia of brand equity management.
Almmustuhtton: (2009)

Designing brand identity an essential guide for the whole branding team /
Dahkki: Wheeler, Alina
Almmustuhtton: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
Dahkki: Yohn, Denise Lee, 1967-
Almmustuhtton: (2014)

Brandscendence three essential elements of enduring brands /
Dahkki: Clark, Kevin A.
Almmustuhtton: (2004)

Origination : the geographies of brands and branding /
Dahkki: Pike, Andy
Almmustuhtton: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
Dahkki: Post, Karen
Almmustuhtton: (2005)

Brands laid bare using market research for evidence-based brand management /
Dahkki: Ford, Kevin
Almmustuhtton: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Dahkki: Salinas, Gabriela
Almmustuhtton: (2009)

The challenges facing brand managers today
Almmustuhtton: (2012)

Three threats to brand relevance strategies that work /
Dahkki: Aaker, David
Almmustuhtton: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Almmustuhtton: (2002)

Brand relevance making competitors irrelevant /
Dahkki: Aaker, David A.
Almmustuhtton: (2011)

How to use advertising to build strong brands /
Almmustuhtton: (1999)

Strategic brand management : building, measuring, and managing brand equity /
Dahkki: Keller, Kevin Lane, 1956-
Almmustuhtton: (2008)

A master class in brand planning the timeless works of Stephen King /
Dahkki: King, Stephen, 1931-2006
Almmustuhtton: (2007)

The brutal truth about Asian branding and how to break the vicious cycle
Dahkki: Baladi, Joseph
Almmustuhtton: (2011)

Integrated branding becoming brand-driven through companywide action /
Dahkki: LePla, F. Joseph, 1955-
Almmustuhtton: (1999)

The brand gym a practical workout to gain and retain brand leadership /
Dahkki: Taylor, David, 1964-
Almmustuhtton: (2010)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Dahkki: J., Tatiana Soto
Almmustuhtton: (2008)

In search of the obvious the antidote for today's marketing mess /
Dahkki: Trout, Jack
Almmustuhtton: (2008)

Developing brands with qualitative market research
Dahkki: Chandler, Jon
Almmustuhtton: (2002)

Creating passionbrands getting to the heart of branding /
Dahkki: Edwards, Helen, 1965-
Almmustuhtton: (2005)