The road to luxury : the evolution, markets and strategies of luxury brand management /
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Главные авторы: | Som, Ashok (Автор), Blanckaert, Christian (Автор) |
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Формат: | Электронный ресурс eКнига |
Язык: | английский |
Опубликовано: |
Singapore :
Wiley,
2015.
|
Предметы: | |
Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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