Cód QR

The road to luxury : the evolution, markets and strategies of luxury brand management /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Som, Ashok (Údar), Blanckaert, Christian (Údar)
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Singapore : Wiley, 2015.
Ábhair:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Electronic books.
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Luxury retail management how the world's top brands provide quality product and service support /
de réir: Chevalier, Michel
Foilsithe / Cruthaithe: (2012)

Brand management and marketing of luxury goods /
de réir: Scholz, Lucie
Foilsithe / Cruthaithe: (2014)

Sustainable luxury and social entrepreneurship : stories from the pioneers /
de réir: Gardetti, Miguel Ángel, et al.
Foilsithe / Cruthaithe: (2014)

The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
de réir: Rambourg, Erwan
Foilsithe / Cruthaithe: (2014)

Living it up our love affair with luxury /
de réir: Twitchell, James B., 1943-
Foilsithe / Cruthaithe: (2002)

Luxury China market opportunities and potential /
de réir: Chevalier, Michel, 1943-
Foilsithe / Cruthaithe: (2010)

Let them eat cake marketing luxury to the masses-as well as the classes /
de réir: Danziger, Pamela N.
Foilsithe / Cruthaithe: (2005)

Brands and branding
Foilsithe / Cruthaithe: (2003)

The business of brands
de réir: Miller, Jon, 1971-
Foilsithe / Cruthaithe: (2004)

Brand zero : the complete branding guide for start-ups /
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)

Connective branding building brand equity in a demanding world /
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
de réir: Taylor, David, 1964-
Foilsithe / Cruthaithe: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)

Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)

Brand meaning management /
Foilsithe / Cruthaithe: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Foilsithe / Cruthaithe: (2012)

Encyclopaedia of brand equity management.
Foilsithe / Cruthaithe: (2009)

Designing brand identity an essential guide for the whole branding team /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)

Brandscendence three essential elements of enduring brands /
de réir: Clark, Kevin A.
Foilsithe / Cruthaithe: (2004)

Origination : the geographies of brands and branding /
de réir: Pike, Andy
Foilsithe / Cruthaithe: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
de réir: Post, Karen
Foilsithe / Cruthaithe: (2005)

Brands laid bare using market research for evidence-based brand management /
de réir: Ford, Kevin
Foilsithe / Cruthaithe: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

The challenges facing brand managers today
Foilsithe / Cruthaithe: (2012)

Three threats to brand relevance strategies that work /
de réir: Aaker, David
Foilsithe / Cruthaithe: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Foilsithe / Cruthaithe: (2002)

How to use advertising to build strong brands /
Foilsithe / Cruthaithe: (1999)

Brand relevance making competitors irrelevant /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2011)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2008)

A master class in brand planning the timeless works of Stephen King /
de réir: King, Stephen, 1931-2006
Foilsithe / Cruthaithe: (2007)

The brutal truth about Asian branding and how to break the vicious cycle
de réir: Baladi, Joseph
Foilsithe / Cruthaithe: (2011)

Integrated branding becoming brand-driven through companywide action /
de réir: LePla, F. Joseph, 1955-
Foilsithe / Cruthaithe: (1999)

The brand gym a practical workout to gain and retain brand leadership /
de réir: Taylor, David, 1964-
Foilsithe / Cruthaithe: (2010)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
de réir: J., Tatiana Soto
Foilsithe / Cruthaithe: (2008)

Luxury and pleasure in eighteenth-century Britain
de réir: Berg, Maxine, 1950-
Foilsithe / Cruthaithe: (2007)

Class acts service and inequality in luxury hotels /
de réir: Sherman, Rachel, 1970-
Foilsithe / Cruthaithe: (2006)

Developing brands with qualitative market research
de réir: Chandler, Jon
Foilsithe / Cruthaithe: (2002)