The road to luxury : the evolution, markets and strategies of luxury brand management /
Gorde:
Egile Nagusiak: | Som, Ashok (Egilea), Blanckaert, Christian (Egilea) |
---|---|
Formatua: | Baliabide elektronikoa eBook |
Hizkuntza: | ingelesa |
Argitaratua: |
Singapore :
Wiley,
2015.
|
Gaiak: | |
Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak
-
Luxury retail management how the world's top brands provide quality product and service support /
nork: Chevalier, Michel
Argitaratua: (2012) -
Brand management and marketing of luxury goods /
nork: Scholz, Lucie
Argitaratua: (2014) -
Sustainable luxury and social entrepreneurship : stories from the pioneers /
nork: Gardetti, Miguel Ángel, et al.
Argitaratua: (2014) -
The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
nork: Rambourg, Erwan
Argitaratua: (2014) -
Living it up our love affair with luxury /
nork: Twitchell, James B., 1943-
Argitaratua: (2002)