Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Temporal, Paul (Зохиогч)
Формат:	Цахим Цахим ном
Хэл сонгох:	англи
Хэвлэсэн:	Chichester, West Sussex : Wiley, 2015.
Нөхцлүүд:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Онлайн хандалт:	An electronic book accessible through the World Wide Web; click to view
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!