Right-time experiences : driving revenue with mobile and big data /

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Bibliographic Details
Main Author: Lopez, Maribel, 1968- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9781118847350 
020 |a 9781118942888 (e-book) 
020 |a 9781118942895 (e-book) 
035 |a (CaPaEBR)ebr10937135 
035 |a (OCoLC)893685643 
040 |a CaPaEBR  |b eng  |e rda  |e pn  |c CaPaEBR 
050 1 4 |a HD30.2  |b .L667 2014eb 
082 0 4 |a 658.4/038  |2 23 
100 1 |a Lopez, Maribel,  |d 1968-  |e author. 
245 1 0 |a Right-time experiences :  |b driving revenue with mobile and big data /  |c Maribel Lopez. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2014. 
264 4 |c ©2014 
300 |a 1 online resource (323 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Information technology  |x Management. 
650 0 |a Technological innovations  |x Management. 
650 0 |a Big data  |x Economic aspects. 
650 0 |a Strategic planning. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Lopez, Maribel, 1968-  |t Right-time experiences : driving revenue with mobile and big data.  |d Hoboken, New Jersey : Wiley, c2014  |h xvii, 302 pages  |z 9781118847350  |w 2014018630 
797 2 |a ebrary. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10937135  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 177037  |d 177037