Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Plantation, Florida :
J. Ross Publishing,
[2014]
|
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
目次:
- Managing reputation in distressed markets
- Litigation and the court of public opinion
- The BP disaster in the Gulf & rampant groupthink in the C-suite
- Leading by example : Steve Jobs and effective corporate communication at work
- The role of communication theories
- The evolution of public relations into the PR-IR nexus
- Anatomy of a crisis
- The communications audit
- Reeducating corporate America
- Effective communication for litigation, mergers, and acquisitions
- Conclusion.